The South-Central Tennessee Tourism Association has reported a remarkable economic milestone, with its impact soaring to an impressive $517 million. This growth is particularly evident in Lawrence County, which experienced a 4.5% increase, generating $29.9 million in revenue. The association, which encompasses 13 counties including Lawrence, welcomed approximately 3.6 million visitors throughout 2023.
In the broader context of Tennessee, Lawrence County ranks 46th among the state’s 95 counties in terms of tourism revenue. The influx of visitors has significantly contributed to the local economy, with Lawrence County benefiting from $3.1 million in tax revenue derived from spending by tourists. This financial boost has alleviated the tax burden on local families; without the contributions from tourism, each household in Lawrence County would face an additional $188 in state and local taxes. Furthermore, the tourism sector has also provided a substantial payroll of $7.43 million, underscoring the vital role that visitor spending plays in the economic landscape of the region.