In 2024, Lawrence County experienced a significant boost in its economy, with tourism contributing over $32 million, as detailed in a recent report from the Tennessee Department of Tourist Development. This figure places Lawrence County at 46th among the 95 counties in Tennessee for visitor spending, a position it has maintained from the previous year. The total direct spending by visitors reached an impressive $32,354,900, which in turn supported 266 jobs within the local community. Additionally, this influx of tourism generated $1.95 million in state tax revenue and $1.38 million in local tax revenue, while the tourism sector also contributed $8 million in labor income.
On a typical day, the county saw tourists spending approximately $88,669. This daily expenditure resulted in over $21,000 in labor income, nearly $5,200 in state tax collections, and around $3,779 in local tax collections. The distribution of visitor spending varied across several sectors, with the largest portion allocated to food and beverages, totaling $11.9 million. Following this, lodging accounted for $7.2 million, retail brought in $6.6 million, and recreation and entertainment attracted $4.6 million. Transportation expenses rounded out the spending with about $2 million.
Notably, Lawrence County’s visitor spending reflected a growth of nearly 8% compared to 2023, indicating a steady upward trend in the local tourism economy. Officials attribute this positive development to the ongoing efforts to promote the county’s attractions, businesses, and events. On a broader scale, Tennessee achieved another record in tourism for 2024, with all counties reporting increases in visitor spending, underscoring the state’s thriving tourism sector.