South-Central Tennessee Tourism Honored with DMO of the Year Award

At the recent Stars of the Industry Awards, the South-Central Tennessee Tourism Association (SCTTA) was honored with the esteemed title of DMO of the Year – Small Budget. This accolade was presented by Commissioner Mark Ezell from the Tennessee Department of Tourist Development during the Governor’s Conference on Hospitality & Tourism 2024, which took place in Chattanooga. In addition to this recognition, Ryan French, the executive director and CEO of SCTTA, was awarded the DMO Director of the Year.

Over the past year, SCTTA has made significant strides in fostering tourism growth by establishing strong partnerships with various organizations. These include the Tennessee Distillers Guild, the Jack Daniel Distillery, and the Lynchburg-Moore Metropolitan County Chamber of Commerce, among others. A notable achievement in their efforts was the opening of the Tennessee Whiskey Trailhead tourist center on the grounds of the Jack Daniel Distillery. This center has proven to be a major attraction, drawing in over 200,000 visitors each year, further solidifying the region’s appeal as a tourist destination.

Crockett Chronicle Staff

The Crockett Chronicle editorial team provides accurate, fact-checked reporting on local government, education, public safety, and community events across Lawrence County and surrounding areas. Our reporting follows strict editorial standards, relying on verified sources, public records, and first-hand reporting when possible. We are committed to delivering reliable information to our community while upholding transparency and accountability in every article.

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