In a remarkable achievement for the state, Tennessee’s tourism sector has reached unprecedented heights, generating an impressive $30.6 billion in direct spending from visitors in 2023. This figure is a testament to the state’s allure, as it welcomed a staggering 144 million visitors throughout the year. The latest statistics, released by Tourism Economics in collaboration with the Tennessee Department of Tourist Development, highlight a significant increase in direct visitor spending, which rose by 6.2% compared to the previous year.
This growth follows two years of robust double-digit increases, showcasing the resilience and appeal of Tennessee as a travel destination. The state’s tourism industry has not only rebounded but has surpassed expectations, achieving a remarkable 125% recovery compared to the levels recorded in 2019, prior to the pandemic’s impact. This resurgence underscores Tennessee’s vital role in the tourism landscape and its continued ability to attract visitors from near and far.
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